Website Case Study
Woodside Garden Website Updating – Covid 19 Updates
Our website updating service has really come into it’s own this year. Many businesses have had to change how they do business almost over night. One of the sectors massively affected by lock down was garden centres. Their busiest time of year is always spring – from Easter to end of June. Having to close their business on 23rd March was a real blow and, to rub salt in the wound, the fantastic weather during lockdown meant that Britain became a nation of gardeners.
This meant that for independents they somehow had to pivot their business to enable them to continue to trade. We have worked with Woodside Garden in the Scottish Borders now for a number of years. As a long-standing user of our website maintenance package we were able to support Emma throughout without her having to spend more. Firstly she offered a delivery service, so all the information about how to order was put on the site. We put a prominent notice on the home page and a pop-up explaining the situation.
Emerging from lockdown for this business sector has been in gradual steps too: firstly the garden centre was open with social distancing in place, then the tea room opened for takeaways only and now the tea room is open with outdoor seating and limited internal seating. During that time Emma continued for some time to offer deliveries for people who were continuing to shield and she had extended opening hours in the plant centre to allow for social distancing. The Scottish Government has different rules and timetable for reopening of businesses, so we have added these requirements in a prominent place on the home page.
Regular website updates
For one month it seemed like the arrangements were changing almost on a daily basis. With good communication via regular newsletters and keeping information up to date on the website, the business has been able to keep going and received an excellent response from the local community. This is a typical testimonial:
“Thank you Emma and your Staff for keeping going. I hope business comes flooding back for you. It is richly deserved.”
Testimonial from Emma
We think Emma was pretty pleased with the support we gave her. This is what she had to say:
“Red Kite Services have proven to be worth their weight in gold in this challenging year in business. For a modest monthly fee my website was updated as often as required, sometimes several times a week, in order that customers could see what products I had to offer during lockdown. With the doors to my garden centre having to remain firmly closed for several weeks, I would have struggled to reach so many customers without the help of Sam at Red Kite Services. It’s also been a great help to have someone available who knows something about plants and gardening – so often website developers have no idea when it comes to this specialist product, but Sam is able to combine her gardening knowledge and her online communication skills to make sure my website is updated and easily understood, leaving me to run my business and do what I do best.”